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India CAFE Series · Part 3 · The OEM Landscape
OEM Strategy15 Makers · FY26-FY32Net Buyers vs Sellers

Where the 15 India PV OEMs Sit on the CAFE Curve

Every passenger-vehicle OEM in India mapped against FY26 units, BEV mix, curb weight, CAFE-II margin, and 5-year strategic role — from Maruti's 1.82M-unit volume exposure to Tata's structural credit surplus.

By Climate Decode · · 11 min read

OEMs covered in this view
15
All India PV makers with public sales above 3,000 units/yr
FY26 industry volume
~4.4 M
Passenger vehicles, M1 category, sold in India
BEV share of industry
~5%
Sales-weighted; up from ~2% in FY24
In This Article
Method

How to Read the Table

Five columns define each OEM's CAFE position. Units FY26 is FY25-26 PV sales from VAHAN aggregates. BEV % is the share of those units that are battery-electric. CAFE-II margin (g) is the OEM's fleet average minus its individual mass-curve target — a positive number means the OEM is comfortably under target, a negative number means it is in deficit. Curb kg is the sales-weighted average curb weight, which drives the individual target via the mass curve. 5-yr role is our classification of whether the OEM will likely be a credit-market net buyer, net seller, balanced, or penalty-leaning under base-case CAFE-III assumptions.

A note on the numbers

These figures are illustrative, derived from public sales data, VAHAN aggregates, and ARAI-published per-model CO2 values. Actual CAFE positions depend on the per-variant sales mix within each model, which only the OEMs themselves see in full. TerraNova for CAFE (Part 7) is built to capture this granularity at the variant level.

The Table

The 15 PV OEMs — Full Ranking

Sorted by FY26 volume. The first column gives the OEM, then units, then BEV mix, then CAFE-II margin (positive = surplus), then average curb weight, then our 5-year role classification.

OEMUnits FY26BEV %CAFE-II margin (g)Curb kg5-yr role
Maruti Suzuki1,820,0001.8%+3.21,000Net buyer
Hyundai Motor India614,0003.6%−2.11,250Major buyer
Tata Motors550,00011.6%+11.41,300Major seller
Mahindra & Mahindra480,0008.4%+5.81,700Net buyer (improving)
Kia India285,0002.2%−4.81,400Major buyer
Toyota Kirloskar282,0000.4%+12.41,500Balanced (SHEV-anchored)
Honda Cars India88,0000.0%−9.51,200Penalty-leaning
Skoda-VW India96,0000.5%−12.31,500Major buyer (pooling lobby)
Renault-Nissan67,0000.0%−3.51,150Net buyer
MG Motor (JSW-MG)60,00031.0%+7.81,450Major seller (per-unit)
Mercedes-Benz India19,0009.0%−18.52,000Net buyer (improving)
BMW India14,00014.0%−15.21,900Net buyer
Audi India7,0006.0%~−101,900Net buyer
Volvo Cars India3,00055%~+101,900Net seller
BYD India5,00062%~+501,900Major seller
-20-10+0+10+20+300%10%20%30%40%50%60%MarutiHyundaiTataMahindraKiaToyotaHondaSkoda-VWMG-JSWMercedesBMWBYDVolvoBEV mix % (FY26)CAFE-II margin (g/km)
OEM positioning — BEV mix (x-axis) vs CAFE-II margin (y-axis), bubble size = FY26 volume. Gold = net surplus, teal = net deficit. Quadrants tell the strategic story.

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Net Sellers

The Net Sellers — Where the Supply Comes From

Four OEMs dominate the supply side of the CAFE-III credit market under base-case assumptions: Tata, MG-JSW, BYD, and Volvo. Tata is in a league of its own on absolute volume.

Tata Motors — the structural anchor

Tata sits at 11.6% BEV mix in FY26 across Nexon EV, Punch EV, Tiago EV, Tigor EV, and an expanding portfolio (Sierra EV in FY28, Avinya 1 in FY29, Curvv EV, Harrier EV). At its public guidance of 30% BEV by FY30, the super-credit math on its 550-600K-unit base produces around 60 million g-units of cumulative surplus over the FY28-FY32 block. At the BEE floor of ₹2,500/g-unit, that is roughly ₹15,000 Cr of nominal credit value. In the base case, ~80% of it gets banked rather than realised because supply outstrips demand — this is the ‘scrip nobody wants' problem (Part 6).

MG Motor (JSW-MG)

JSW Group's 2024 partnership accelerated MG's BEV ramp from a niche play (ZS EV, Comet EV) into a 50%+ BEV mix target by FY27. At 31% in FY26, MG is already among the highest-mix mass-market OEMs in India. Per-unit credit generation is high; absolute volumes (~60K-100K units/yr) keep the cumulative surplus around ₹2,250 Cr at floor pricing.

BYD India and Volvo Cars India

Both are essentially pure-EV plays at the India end of their portfolios. BYD's Atto 3, Seal, and Sealion 7 generate large per-unit credits but low absolute volumes (~5,000 units in FY26). Volvo's EX30, EX40, and XC40 Recharge fleet, alongside its all-EV-by-2030 commitment, puts it on the supply side, but at ~3,000 units the absolute contribution is small.

Net Buyers

The Net Buyers — Where the Demand Comes From

Most of the volume on the demand side comes from large makers with thin BEV mixes today and high ICE/SHEV legacy positions. Maruti is the single largest net buyer by absolute exposure simply because of its 1.82M-unit base.

Maruti Suzuki — the volume problem

Maruti's CAFE-II margin of +3.2 g looks healthy until the WLTP transition adds 18% to its ICE readings. The headline shift from a 113 g target on MIDC to an effective ~88 g target on WLTP — while average certified CO2 moves from ~110 g to ~130 g WLTP — puts Maruti in a likely 1.5-3 g/km deficit before any plan. At 1.82M units, every 1 g of deficit is ~₹455 Cr in Tier-1 penalty or ~₹273 Cr at the BEE ceiling. The SHEV strategy (Grand Vitara, Invicto, Hyryder-cousin) helps materially via the 2.0× multiplier — Maruti's planned eVitara FY26, eWagonR FY27, eSwift/eDzire later are the BEV side of the same hedge.

Hyundai-Kia — the second-tier exposure

Hyundai (614K units) and Kia (285K units) together represent ~900K units of net-buyer exposure. Hyundai's Creta EV launches FY26, Carens EV in FY27, with Inster imported as a niche play. Kia's EV6 stays niche; Carens EV planned. The Hyundai-Kia parent has a deep global BEV portfolio but localisation is the bottleneck.

Premium European importers

Mercedes, BMW, Audi, Skoda-VW collectively represent ~135K units but the highest per-unit CO2 readings in the market. Mercedes at −18.5 g margin and Skoda-VW at −12.3 g are structurally short under CAFE-III. Their lobbying push is for pooling provisions (VW Group netting Audi + Skoda + VW) and for relief on the mass-curve. Without pooling, all four are net buyers at ceiling-adjacent prices.

The Tail

The Penalty-Leaning OEMs

A few OEMs sit in a structurally awkward place: too large to ignore, too small to invest in a domestic BEV platform, with a model strategy that does not match the multiplier stack. Honda is the canonical example.

Honda Cars India runs an e:HEV-only strategy through 2027 with no BEV in the India lineup. The 2.0× SHEV multiplier helps but does not close a 9.5 g gap on 88,000 units. Honda is likely to pay penalty rather than buy enough credits to fill the gap, unless e:N1/e:N2 imports arrive faster than currently guided. The exposure is bounded (~₹600 Cr over five years) but real.

BEV Guidance

What Each OEM Has Publicly Committed To

Public BEV-ramp guidance varies sharply by OEM. Below is what each maker has said in investor calls, FY26 materials, or partnership announcements. These are guidance figures, not regulatory commitments.

OEMBEV targetKey launches
Tata Motors30% BEV by FY30Sierra EV FY28, Avinya 1 FY29, Curvv EV, Harrier EV
Maruti Suzuki15-20% BEV + 15-20% SHEV by 2030eVitara FY26, eWagonR FY27, eSwift/eDzire later
Hyundai Motor IndiaMulti-EV by FY28+Creta EV FY26, Carens EV FY27, Inster import
Mahindra30% BEV by FY30BE 6, XEV 9e launched; Sierra EV planned (INGLO platform)
MG-JSW50%+ BEV by FY27Windsor, Comet, ZS EV; JSW partnership accelerating ramp
Toyota KirloskarSHEV-heavy bridgeHycross (~60% SHEV), Hyryder, Camry, bZ4X import possible
Honda Cars Indiae:HEV-only through 2027BEV launches FY29+ via e:N1/e:N2 imports speculative
Mercedes-Benz~38% BEV by FY32EQB, EQE, EQS scaling; localised assembly considered
BMW India~42% BEV by FY32iX, i4, i5, i7 import scaling
BYD IndiaNear-pure BEVAtto 3, Seal, Sealion 7; scaling slowly through pricing constraints
Volvo Cars IndiaAll-EV by 2030EX30, EX40, XC40 Recharge

For OEM Strategy Teams

Public BEV ramp guidance is what each OEM has said publicly. What it would take to actually hit those numbers is a different conversation.

Talk to our team →
The Trajectory

What Changes Most by FY32

By FY32 the OEM mix on the supply side will look unrecognisable from FY26. Tata's structural lead narrows as Maruti, Hyundai-Kia, and Mahindra add BEV volume. MG-JSW could surpass MG's current per-unit lead in absolute terms if the JSW partnership delivers on the 50%+ BEV target. Volvo and BYD likely move from major-per-unit-sellers to net contributors if import duties soften. The premium European importers depend almost entirely on whether pooling becomes legal.

The asymmetry to watch

Even by FY32, Maruti's sheer volume keeps it as the single largest net-buyer exposure in the market — a 1.5-3 g/km deficit at 1.8-1.9M units is structurally larger than any other OEM's position. The shape of the credit market is dominated by what Maruti chooses to do.

Next in this series

What is still being fought over in the draft.

Part 4 covers the five open issues that will determine how the credit market actually clears — super-credit policy stability, mass-curve fairness, WLTP cycle data, pooling provisions, and the enforcement question.

Read Part 4 →Series Home
Continue in the India CAFE Series

Part 2 — CAFE-III Mechanics  ·  Part 5 — Per-OEM Cost Exposure  ·  Part 6 — The Credit Market Modelled

References & Sources

Where each claim comes from

Primary regulatory sources and verified analysis cited above.

  1. BEE CAFE 2027 draft
  2. VAHAN public dashboard — vehicle registrations
  3. SIAM industry data portal
  4. Business Standard — Small carmakers worried about CAFE-3 (Nov 2025)
  5. Business Standard — Mahindra denies penalty report

Modelling your CAFE-III position before the rulebook locks in

From per-OEM cost exposure to the 5-year credit-market view, Climate Decode helps Indian passenger-vehicle OEMs sequence the CAFE-III response with finance-grade clarity.